ESPN is looking at the branding of its own sports facility.


The world's largest sports media company is looking for its own bookmaker brand.

According to the report of Sports in front of the office, ESPN

is looking at the process and one source says the company is going all-in on sports betting.

The move comes shortly after Connecticut Governor Ned Lamont signed a bill that legalized sports betting and all other forms of online gambling, including poker. ESPN is headquartered in Bristol, Connecticut

This would be one of the logical next steps for the media giant as it has taken several steps to incorporate more gambling content into its programs as establishing partnerships with other gambling entities. In May 2015, ESPN

partnered with Caesars Entertainment to build a TV studio on the Las Vegas Strip in LINQ

Hotel and casino. In the studio, the company produces the sports betting program "Daily Wager".

Last September, the company agreed to work with William Hill, a partner of Caesars Sports Betting, and with DraftKings. The deal would allow the bookmakers to advertise in ESPN

Fantasy applications. The applications would use geolocation software to send these devices found in regulated sports betting markets directly to the bookmakers.

It wouldn't even be the first media company to jump into the betting world. Fox Sports teamed up with The Stars Group to launch Fox Bet in the fall of 272,282,988, and Barstool Sports launched its sports betting in September last year.

However, the two media companies were not owned by the Walt Disney Co., which has historically been against the expansion of gambling.

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